The AI video business extends beyond generating footage: producers still need to finish it to a usable delivery standard. South Korea’s 4BY4 is targeting that stage with a Mac version of its enhancement software and plug-ins for professional editing and compositing tools. Its proposition is to improve generated footage and existing video inside production workflows.
In two releases dated November 12, 4BY4 said it would officially unveil AI PIXELL PRO for macOS and AI PIXELL PLUGIN on November 18 at Inter BEE 2026. The exhibition runs November 18–20 at Makuhari Messe in Chiba, Japan. The company will exhibit in Hall 6, booth 6110.
Local processing with a KRW 220,000 perpetual Mac license
AI PIXELL PRO is installed software for upscaling low-resolution video, reducing noise, improving sharpness and deinterlacing. The macOS release expands the existing Windows product to Mac-based creators. It can process shot footage, archives and files made with external generative-AI services.
According to the company, the Mac version will cost KRW 220,000, the same as the Windows product, with a perpetual license. It does not deduct credits according to the number or length of enhancement jobs. That applies to AI PIXELL PRO processing; it does not remove the cost of using a separate video-generation service.
Processing runs on the user’s computer rather than requiring footage to be uploaded to a cloud server. This reduces large-file transfers and addresses workflows involving unreleased material. Local processing still entails hardware, processing-time and operating costs.
Enhancement moves into professional production tools
AI PIXELL PLUGIN supports Blackmagic Design’s DaVinci Resolve and Foundry’s Nuke. It is designed to make enhancement available within editing, color-grading and VFX compositing environments, reducing the need to switch to a separate application.
4BY4 will also present AI PIXELL LIVE, which supports real-time HD-to-4K upscaling for broadcast and live production, and AI PIXELL VOD, a professional enhancement and remastering service for broadcast, OTT and archive content. Together, the products span desktop work, professional post-production, live delivery and existing video assets.
| Product | Environment / use | Announced offering |
|---|---|---|
| AI PIXELL PRO | Installed Windows / macOS software | Mac unveiling Nov. 18; KRW 220,000 perpetual license; local processing; no usage credits |
| AI PIXELL PLUGIN | DaVinci Resolve / Nuke | Enhancement inside editing and compositing tools; unveiling Nov. 18 |
| AI PIXELL LIVE | Broadcast / live production | Real-time HD-to-4K upscaling |
| AI PIXELL VOD | Broadcast / OTT / archives | Professional enhancement and remastering service |
Source: two 4BY4 press releases dated November 12, 2026. Features and pricing are company statements, not independently benchmarked results.
The opportunity sits between generation and delivery
Heehwan Seo, head of 4BY4’s solution business division, said in the releases that technology for finishing generated video to a usable content standard was becoming more important. The company plans to develop relationships with Japanese broadcasters, production companies, post-production businesses and distribution partners.
For Korean production companies, the practical question is how enhancement fits into quality control and finishing, alongside the adoption of generation tools. Integration with existing software and repeat-job performance on local hardware will matter. Archive projects likewise need to judge improvements against source quality and delivery requirements.
The announcement sets out planned product introductions and company-described features and pricing, not independent performance results. Processing speed, hardware requirements, visual quality and supported software versions should be checked before adoption. The PRO perpetual-license price should not be assumed to apply to the plug-ins, LIVE or VOD services.
Jung Han | CEO, K-EnterTech Hub · EnterTech journalist
Sources
4BY4 · AI PIXELL PRO macOS · 2026-11-12
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