STREAMING · LIBRARY ANALYSIS
Seven years after its finale, the sitcom reaches No. 1 on Nielsen’s US streaming chart as HBO Max pairs a new spinoff with a 279 episode library
The Big Bang Theory comeback puts library strategy in the spotlight
The Big Bang Theory topped Nielsen’s US streaming chart with 1.14 billion minutes after a new spinoff launched. Its comeback shows why studios should plan new releases and library rights together—and why Korean IP owners should take notice.
