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영문 데이터·리포트(Data and reports written in English)
AI slop is seeping into the ad market
Cheap AI content is becoming a new ad-market cost. DoubleVerify counted five times as many slop sites in Q2, and monthly ad requests to them rose from 184M to 834M Jan.–Sept. Microsoft is expanding a paid content marketplace and Amazon weighs one, but free ad-bait pages sit outside both.
Box office recovers while older series hold the streaming top 10
U.S. box office hit $7.64B through Sept. 20, up 18.8%, putting 2026 on track for its first $10B year since 2019. Five of Nielsen's top 10 streaming titles were 100-plus-episode library shows. Two Korea-linked musicals rank in Broadway's top 20, and Korea's August box office hit a 2026 high.
The Big Bang Theory comeback puts library strategy in the spotlight
The Big Bang Theory topped Nielsen’s US streaming chart with 1.14 billion minutes after a new spinoff launched. Its comeback shows why studios should plan new releases and library rights together—and why Korean IP owners should take notice.
Microdrama Viewing Concentrates on Two Platforms
In Owl & Co’s Vertical Index top 10 for paid microdramas (Sept. 7–13), ReelShort placed five titles with roughly 119 million views and DramaBox three with about 61 million. Together the two platforms took about 90% of the top 10’s roughly 201 million views.
U.S. TV Cuts New Orders and Leans on Renewals
>U.S. scripted renewal rates reached 75% on broadcast, 68% on cable and 49% across eight major streamers in 2025. Yet streaming renewals fell from 98 to 75 as output contracted. Korea’s drama supply also dropped, making retention, cost control and repeatable seasons more important to global
![[DATA]Streaming Tourism(2026/8/27)](https://cdn.media.bluedot.so/bluedot.kentertechhub/2026/08/d0ywcl_202608271946.png)
[DATA]Streaming Tourism(2026/8/27)
A streaming tourism map charts the real-world locations behind hit K-dramas and films, turning global streaming fandom into travel routes that guide viewers from screen to on-site experience.
U.S. Media Data Summary — August 2026
Nielsen Gauge, weekly streaming, box office, network viewing and pending M&A on one sheet. As of August 27, 2026. Won conversions use $1 = ₩1,470 (approximate). Nielsen minutes cover TV-set viewing only and exclude computers and mobile devices.
![[Data]Korea entertainment tech companies map](https://cdn.media.bluedot.so/bluedot.kentertechhub/2026/06/jbgjgv_202606180158.jpeg)
[Data]Korea entertainment tech companies map
A map of Korean companies turning entertainment and technology into revenue and new business models, from K-pop, K-content and K-drama to AI, the metaverse and streaming.
Streaming Viewership Surpassed Cable and Broadcast Combined for the First Time Ever in May, Nielsen Finds(스트리밍이 전통 TV를 넘어서다)
스트리밍 2025년 5월 미국 TV 시청의 44.8%를 차지하며, 방송(20.1%)과 케이블(24.1%)의 합계(44.2%)를 처음으로 앞질러. 유튜브와 FAST(플루토TV, 로쿠 채널, 투비 등) 서비스가 각각 12.5%, 5.7%로 미디어 소비 판도를 재편. 4년간 스트리밍은 71% 증가, 방송·케이블은 각각 21%, 39% 감소하며 미디어 소비의 대전환이 진행 중