스트리밍과 지상파 방송은 여전히 상호보완(Streaming and TV networks are still complementary)
스트리밍 서비스가 미디어 세상을 지배하고 있지만, 여전히 지상파 방송은 중요한 존재감. 스트리밍에도 지상파 방송 콘텐츠를 필수
Super Bowl 2025 was the most-watched Super Bowl ever, with 126 million viewers tuning in.
The Super Bowl game between the Philadelphia Eagles and Kansas City Chiefs on February 9, 2024, averaged 126 million viewers. This figure combines viewers across Fox, Fox Deportes, Tubi, Telemundo, and NFL digital properties.
Immigration in US legacy content hubs, including LA
According to Prodpro, California's film and TV spending fell at the same rate as the U.S. as a whole (28%) from 2021 to 2024, with new hubs like Georgia and Louisiana also seeing declines.
Removed from TikTok Smart TV
Despite President Trump's 75-day delay in implementing legislation that would prevent TikTok, the world's No. 1 short-form video platform, from shutting down its service in the U.S., smart TV companies like Samsung and LG have already pulled the app en masse.
This year's Super Bowl ads are 'fun, wholesome comedy'
Big laughs, the return of bro culture and middle-aged celebrities, a lineup some call the "Silver Bowl": what this year's Super Bowl ads say about 2025 trends.
K-콘텐츠와 OTT 글로벌 전략: 한류 지속 가능성을 위한 새로운 패러다임
고삼석 동국대 석좌교수 "지속 가능한 K콘텐츠와 OTT글로화 전략 제안" " K-콘텐츠 단기적 트렌드가 아닌, 장기적이고 체계적인 전략을 수립해야" "정부와 민간이 함께 협력하여 강력한 글로벌 경쟁력을 갖춘 콘텐츠 생태계를 구축해야 할 시점"
슈퍼볼(Super Bowl) 이후 FAST는 달라진다. TV를 평정한 NFL, 유튜브에 이어 FAST까지 품다
멀티 플랫폼 시대, 더욱 가치가 높아지고 있는 NFL, 슈퍼볼 분석 '멀티 플랫폼 활용' '고품질 경기' FAST까지 품는 통큰 미디어 정책, 넷플릭스와 함께 글로벌까지 도전
The 'Superfan' is the Key to Streaming 2.0...Capture the 'Superfan' with Entertainment Tech
In the age of streaming 2.0, artists need more power...entertainment tech needs to capture superfans. If you evaluate the global index of K-content, K-pop is the number one.
One Super Bowl ad can buy 441 Korean TV primetime spots
How much are Super Bowl ads worth? The Super Bowl, the NFL's big game on February 9, is also a marketing battleground for companies.
Global Entertainment Tech Weekly (Disney Earnings/Korean TV also on deep chic alert, etc.)글로벌 엔터테인먼트 테크 위클리(디즈니/한국 방송도 딥시크 경계령 등)
K엔터테크허브의 글로벌 엔터테인먼트 테크, 미디어, 콘텐츠 소식. 디즈니 4분기 실적 분석, LA제작 환경, 한국도 딥시크 경계령 등 분석
Tech giants are doubling down on their massive AI spending
Below is an English-language summary based on the Wall Street Journal article discussing how four major U.S. tech giants—Amazon, Google (Alphabet), Microsoft, and Meta—are planning to significantly increase their capital expenditures on AI-related data centers and infrastructure in 2025, even after…
Gen AI Competition Now Moves From Technology Development to Marketing...OpenAI First Super Bowl Ad
ChatGPT developer Open AI is making its Super Bowl commercial debut. This is the first time Open AI has advertised on such a big TV event since its founding in 2015. The Super Bowl ad is significant because it speaks to the zeitgeist.