Not the news but the hosts and the format endure: the growth equation behind Fox News’ roundtable, and its lessons for Korean media

Cable news audiences have bled away for more than a decade. In the same stretch, Fox News’ weekday roundtable “The Five” lifted its viewership by 148% to more than 3.6 million on average this year. What this program — No. 1 in cable news for 22 straight months — sells is not breaking news but experience.

케이블은 지는데 ‘더 파이브(The Five)’는 15년째 큰다… 한국 뉴스·FAST가 볼 지점
폭스 더 파이브 성공 비결. 뉴스가 흔해진 시대에 시청자를 붙드는 건 속보가 아니라 진행자와 포맷. 실시간·FAST로 재편되는 한국 미디어도 저비용 스튜디오 토크와 진행자 프랜차이즈에서 답을 찾아야
K엔터테크허브 (K-EnterTech Hub)Jung Han

In a market where news and information are free and everywhere, what holds viewers is the feeling of sitting at the table with familiar faces who spar every day, the relationship they build with the hosts. Korea’s news channels and FAST operators, watching linear viewing collapse as FAST and YouTube move in, face the same equation.