CableTV Just Bought Into Vertical Shorts: Where LA's Media Money Went

A week (June 1–5) when capital moved to microdrama, women's sports, and AI creation — and the hard-tech boom behind it

In the week beginning June 1, the media and entertainment capital of Los Angeles flowed toward short, mobile-native formats and content driven directly by athletes and creators.

The signal deal: Versant Media Group, spun out of Comcast's cable channels, took a stake in GammaTime, a vertical microdrama app. Money went into women's sports media and AI content-creation platforms in the same week, and the common thread is that both the format of content and who drives it are changing at once.