Amagi AIRTIME Report (June 2026) in full — the economics of metadata, global FAST growth, an APAC deep dive, and the message for Korea

Cover of the Amagi AIRTIME Report, June 2026 — a special edition on AI in media operations. Source: Amagi

No matter how good a piece of content is, if viewers can't find it, it might as well not exist. That is the lesson the media industry is now learning the hard way.

Amagi's latest AIRTIME Report — built on a pulse survey of 28 senior practitioners across the FAST and streaming value chain, with analysis by Gavin Bridge, Chief Analyst at FASTMaster — identifies the area where AI can create the most value in media operations: not flashy video production, but metadata. 86% of respondents said poor metadata is actively leaking money, and not a single respondent disagreed.

″이제 메타데이터가 돈이다” — AI가 미디어 현장에서 가장 먼저 손댄 곳
AI가 미디어에서 가장 먼저 바꾼 건 화려한 영상이 아니라 ‘메타데이터’. FAST 시장이 두 자릿수로 크는 가운데 플랫폼별 규격에 맞춰 콘텐츠를 정확히 읽히게 하는 메타데이터·AI 파이프라인 역량 하반기 수익 갈라
K-EnterTech HubJung Han

The backdrop to this diagnosis is the expansion of the FAST (free ad-supported streaming TV) market itself. As subscription fatigue pushes viewers toward free ad-supported viewing and connected TV widens distribution touchpoints, global FAST hours of viewing (HOV) rose 55% year over year in Q2 2026, with ad impressions up 53%.