Strip Out the Duplication and U.S. FAST's Real Reach Is 55 Million Households

Platform-by-platform tallies overstate the market — only 41% of U.S. households are genuinely engaged

K-FAST's global momentum isn't a bubble — it captures the ‘fandom-style viewing’ advertisers now value

The U.S. FAST market’s true reach is 55 million engaged households — roughly 41% of all American homes, far below the “100 million+” figures platforms have been touting.