From Screen to Runway: Netflix Flips the ‘Trip-to-Korea’ Switch

Yonsei University & K-EnterTech Hub host ‘K-Culture Explained,’ mapping the OTT-tourism path that turns ‘viewers’ into ‘visitors’

Viewers’ intent to visit Korea is 72% — twice that of non-viewers. “The screen is not the end but the start of the journey.”

A 105-person survey across five countries, an interactive filming-location map, and a full report unveiled the same day