Legacy TV Turns to Creators to Reclaim Viewership

Legacy U.S. TV networks are formally integrating digital creators into their content and ad models as a survival strategy to win back young audiences dominated by YouTube.

Jung Han 2월 9, 2026 9 min read분 읽기

INDUSTRY BRIEF Media & Entertainment · Creator Economy · U.S. Television

Legacy TV Turns to Creators to Reclaim Viewership

How ESPN, CBS News, CNN, and NBCUniversal are embedding digital creators into their content pipelines as YouTube dominates U.S. TV viewing share

Legacy TV Turns to Creators to Reclaim Viewership

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