SAG-AFTRA launches early negotiations ahead of June contract expiry — AI replica compensation, streaming royalty reform, and the creator economy all converge at the bargaining table
Hollywood's actors and writers unions are facing an existential crisis. AI is reproducing performers' faces and voices at will, while independent creators on YouTube and TikTok are pulling hundreds of millions of viewers away from studios entirely — dismantling the traditional Hollywood labor ecosystem from two directions at once.

