Old Is Not Old — It's Classic: Library Content Now Out-Streams Originals 3-to-1, and Why JTBC's Collapse Proves the Point

Library is a 'harvest asset.' Korea's SLL Joongang stacked IP through a risk-dispersing studio model but posted three straight years of losses as production costs spiked — and parent broadcaster JTBC has now filed for court receivership.

In the content business, the catalog that endures is being re-rated as the surest asset of all. On U.S. streaming services, viewing of library titles has outpaced new originals by more than three to one in recent quarters, and the gap widens with every passing quarter.

구작이 오리지널 3배 압도하는 미국, ‘카탈로그가 자산’… IP에 베팅한 JTBC는 비용에 먼저 눌렸다

올드 IP시대 개막. 미국 스트리밍 시장, 구작이 신작을 3배 앞지르며 ‘카탈로그=자산’ 시대 개막. 그러나 IP에 베팅한 JTBC 라이브러리를 거두기도 전에 제작비에 눌려 개국 15년 만에 회생절차 신청. 우리에게 주는 교훈

K-EnterTech HubJung Han