FASTMaster's audit of the Martha Stewart Channel across five major FAST services exposes how channel-count dominance no longer guarantees ad revenue—even as Wurl data shows total FAST viewing surging 29% year over year.

Samsung TV Plus homepage. Smosh, Challenge Accepted, Mark Rober TV and The Martha Stewart Channel sit front-and-center—the lifestyle and creator-led channels that anchor today's FAST shelf. (Source: Samsung TV Plus)

Same 30-minute episode. Same ad slot. Roughly threefold revenue gap.