MPA, Disney, Netflix and others send legal letters — Seedance 2.0 rollout halted over widespread IP infringement claims

ByteDance has suspended the global launch of its latest video-generation AI model, Seedance 2.0, after Hollywood's major studios and the Motion Picture Association (MPA) fired legal warnings over large-scale copyright violations.

바이트댄스, 할리우드 저작권 분쟁으로 영상 AI 모델 글로벌 출시 중단
바이트댄스(ByteDance)가 텍스트-투-비디오 AI 모델 ‘시댄스 2.0(Seedance 2.0)’의 글로벌 출시를 전면 보류. 할리우드 주요 스튜디오와 미국영화협회(MPA)가 대규모 저작권 침해를 이유로 법적 서한 발송하고 즉각적인 서비스 중단 요구
K-EnterTech HubJung Han
Korean Version

The standoff represents one of the most direct collisions yet between rapidly advancing AI video technology and the entertainment industry's intellectual property frameworks.

Hyperrealistic Clips Go Viral — Hollywood Fires Back

ByteDance released Seedance 2.0 to consumers and businesses in China last month. Clips generated by the model quickly went viral on X, racking up millions of views for their strikingly realistic quality. Among the most widely shared: a rooftop brawl between Brad Pitt and Tom Cruise, and a lightsaber duel aboard a spaceship between Darth Vader and Deadpool.

The viral sensation triggered an immediate backlash from Hollywood. Disney, Warner Bros. Discovery, Paramount Skydance, and Netflix were among the entertainment companies that sent legal letters demanding ByteDance take action to prevent its AI model from generating content that infringes on their copyrights.