SiriusXM Moves to Acquire iHeart: U.S. Radio's #1 and #2 Combine

The audio industry is shifting from traditional radio to integrated “listening infrastructure” platforms, and Korea’s five-broadcaster OTT is just the first step in that transition.

Jung Han 5월 1, 2026 7 min read분 읽기

SiriusXM Moves to Acquire iHeart: U.S. Radio's #1 and #2 Combine

Korea's KCA Radio Consolidation Is Just Phase 1 — External Listener Capture Is the Next Mission

With YouTube (31%), Spotify (27%), and Apple (15%) controlling 73% of weekly podcast listening and audio stuck at 1% of digital ad revenue, half of America's four major listed audio companies have been delisted. The category itself is shifting toward 'listening infrastructure' consolidation.

SiriusXM, the No. 1 satellite radio operator in the U.S., has entered acquisition talks with iHeartMedia, the largest terrestrial radio operator. If the deal closes, the No. 1 and No. 2 audio reach providers in the American market will sit under a single owner.

SiriusXM Moves to Acquire iHeart: U.S. Radio's #1 and #2 Combine

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