K-drama

TV & Telecom

NBC News Launches Paid Newsletter Under Anchor’s Name… ‘Data Dive’ as Subscription Driver

NBC News has launched “The Data Dive,” a paid weekly newsletter under the name of data analyst Steve Kornacki (스티브 코르나키). The network is converting a personal brand proven on election-night livestreams into a sign-up driver for the $5.99-a-month digital subscription it launched last December.

Creator

Hollywood Bets on Fandom: What the Letterboxd Auction Asks of Korea's Broadcasters

Letterboxd, a 30-million-member cinephile community that produces no content of its own, has drawn Netflix, Sony and Paramount into a $250 million bidding contest — a sign that fandom data now trades as an asset, and a question aimed at Korean broadcasters

Creator

할리우드는 팬덤을 택했다…'레터박스드' 인수전이 한국 방송사에 던지는 질문

콘텐츠를 한 편도 만들지 않는 3,000만 시네필 커뮤니티 레터박스드, 넷플릭스·소니·파라마운트를 2억 5,000만 달러 인수전에 줄 세웠다. 팬덤 데이터가 자산으로 거래되는 시대, 콘텐츠는 있지만 팬덤을 소유하지 못한 한국 방송사들에 던져진 질문