The 39% Cap and the Netflix-WBD Merger:
How the Senate Hearing on the 39% Cap and the Netflix-WBD Merger Are Reshaping the Global Content Order
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The U.S. is entering a major reset of its broadcast ownership and pay‑TV economics—via the 39% national cap fight, the Netflix–WBD merger review, and rising retrans/programming fees driving cord‑cutting and FAST growth—which will force K‑content players to diversify global distribution