The 39% Cap and the Netflix-WBD Merger:

How the Senate Hearing on the 39% Cap and the Netflix-WBD Merger Are Reshaping the Global Content Order

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The regulatory framework underpinning the U.S. broadcast industry has entered a full-scale reassessment phase.

With the Senate Commerce Committee announcing a hearing on the 39% national reach cap, and Netflix’s proposed acquisition of Warner Bros. Discovery (WBD) undergoing rigorous scrutiny before the Senate Judiciary Committee, both issues fundamentally question the relevance of existing regulatory frameworks in a media market that has been restructured around streaming. These developments are also poised to have structural implications for the global distribution strategy of Korean content.

39% 상한선과 넷플릭스–WBD 합병: 붕괴하는 케이블 모델과 부상하는 FAST
미국 방송 소유 규제 전면 재검토, 넷플릭스–WBD 초대형 합병 심사, 재송신·프로그램 사용료 구조 인상과 유료TV 급락, FAST·vMVPD·통신 수렴 전략의 부상까지 맞물리며 미국 미디어 질서가 구조적으로 재편. 국내에서는 지상파 재송신료·PP 프로그램 사용료 제도 개선을 통해 국내 방송 시장 구제 전략 서둘러 구축해야
K-EnterTech HubJung Han
Korean Version

1. The 39% Cap Hearing: The Fate of the Nexstar-TEGNA Merger Hangs in the Balance

Senate Commerce Committee Chairman Ted Cruz (R-Texas) has announced a full committee hearing titled "We Interrupt This Program: Media Ownership in the Digital Age" scheduled for February 10 (U.S. time). The hearing will begin at 10:00 AM ET and will be livestreamed via the committee’s website and YouTube.