CNN is following The New York Times into wellness coverage as a subscription play — but the audience already belongs to creators.

Legacy media in the U.S. has settled on wellness as its next great subscription engine. As The New York Times pulls in new readers with lifestyle fare — sleep, GLP-1 weight-loss drugs, peptides — CNN is racing to run the same play behind its new premium app. A wellness market worth roughly $2 trillion a year, combined with the pressure to replace shrinking advertising with subscriptions, has made the category one no newsroom can afford to ignore. This account draws on reporting by Julia Alexander for Puck.

레거시 미디어의 ‘웰니스 전쟁’… CNN, 뉴욕타임스를 추격하다
레거시 미디어(CNN·NYT) 2조 달러 웰니스 시장을 차기 구독 성장 엔진으로 삼아 진출.건강 정보를 이미 인플루언서에게서 얻는 젊은 세대를 잡으려면 크리에이터 제휴와 ‘신뢰’라는 마지막 차별점 필요.
K-EnterTech HubJung Han

Times CEO Meredith Kopit Levien signaled last summer that the paper would keep leaning into soft wellness coverage. Strength in lifestyle, she argued, widens the funnel and reaches readers the paper might not otherwise touch. The Times has run sleep guides, first-person GLP-1 essays, and investigations into Chinese peptides alongside its harder health reporting.