Snap’s $2,195 AR glasses target a post-smartphone era — and push producers to rethink the grammar of the screen and the storyteller’s place
The global Specs campaign, photographed by Steven Meisel. ⓒSnap Inc.
When Computing Steps Off the Screen: What Snap’s ‘Specs’ Asks of the Video Industry
: Snap is betting its future on Spectacles, a $2,195 standalone AR glasses launch pitched as the post-smartphone computing era against Meta, Google, and Apple — with K-star Hoyeon joining the global campaign, signaling new openings for Korean content and display industries.
