Sphere's Wall Street Communications Hire: An Immersive-Venue Contest, and a New Stage — and Test — for Korean Content

As Sphere installs Wall Street veteran Karen Laureano-Rikardsen as its communications chief and shifts weight from its single Las Vegas asset to franchise licensing, its immersive-venue rivalry with Cosm is being recast as a contest of capital and partnerships rather than a "better screen"

Jung Han 7월 22, 2026 9 min read분 읽기

Sphere's Wall Street Communications Hire: An Immersive-Venue Contest, and a New Stage — and Test — for Korean Content

As it shifts weight from Las Vegas to franchise licensing, Sphere strengthens financial and crisis communications — and opens a new revenue window for K-pop and esports amid its rivalry with Cosm

The Sphere in Las Vegas. Its exterior “Exosphere” is a giant LED display that projects imagery across the city skyline.

Sphere's Wall Street Communications Hire: An Immersive-Venue Contest, and a New Stage — and Test — for Korean Content

계속 읽으시려면 지금 구독해주세요

1 month 10,000 won, 3 months 26,000 won, 1 year 94,000 won

월간 멤버십

₩10,000

₩5,000

3개월 멤버십

₩26,000

연간 멤버십

₩94,000