The core theme: business models moving from scale to scarcity. Two hours, 5–7 p.m.: AI in Hollywood, new content formats and CES trends, then Korean company pitches and networking. Venue: UNLV (proposed)
K-EnterTech Hub and smartcms will hold the CES 2027 Entertainment Tech Summit on Jan. 7, 5–7 p.m. The core theme is the business-model shift from scale to scarcity, as Hollywood dealmaking moves from size toward assets that are hard to replace: IP, fandom and live experiences. Pitches from Korean entertainment tech and AI companies, a K-Culture showcase and networking follow. Proposed venue: UNLV.
K-EnterTech Hub (K엔터테크허브) and smartcms will hold the CES 2027 Entertainment Tech Summit on Thursday, Jan. 7, 2027, from 5 to 7 p.m., the second day of CES 2027 (Jan. 6–9). The organizers are working with the University of Nevada, Las Vegas (UNLV) as the proposed venue and will announce the location once it is confirmed. Admission is free.
▶ Compare programs and apply: CES 2027 Entertainment Tech Programs page
The two-hour program has three talks, two company segments and a networking session. The talks cover Hollywood in the AI era, how content formats are changing, and entertainment tech trends from CES 2027. Korean entertainment tech and AI companies then pitch, and K-Culture companies in beauty, food and tourism introduce themselves. The evening closes with networking with local partners. Times and speakers will be announced as they are confirmed.
| Time (draft) | Session | Details |
|---|---|---|
| 5:00 p.m. | Opening | |
| 5:05 | Hollywood in the AI era | Digital Hollywood speakers · big tech and studio experts |
| 5:30 | How content formats are changing | Short-form · vertical · immersive |
| 5:45 | CES 2027 entertainment tech trends | Takeaways from K-EnterTech Hub reporting |
| 6:00 | Company pitches | Korean entertainment tech and AI companies |
| 6:30 | K-Culture showcase | Beauty · food · tourism |
| 6:40–7:00 | Networking | Local partners · VCs and accelerators · State of Nevada |
The core theme: from scale to scarcity
The thread running through this year's summit is a change in business models, from scale to scarcity. Hollywood M&A is moving away from deals that simply add size toward deals that buy specific strengths. At the Milken Institute Global Conference, Sony Pictures said it would build on areas where it already has an edge, such as anime, gaming adaptations and international content, and Tubi CEO Paul Cheesbrough said speed and agility are worth more than scale, Mergermarket reported.
With fewer mega-mergers left to do, dealmakers are turning to creators, IP and smaller entertainment companies that can be scaled, TheWrap reported. Value is shifting to IP and fandoms that are hard to copy and to experiences that only happen in person. The summit looks at how Korean content and entertainment tech companies can turn scarce assets of their own into business models.
Hollywood in the AI era, with Digital Hollywood speakers invited
The first talk looks at how AI is changing production and distribution in Hollywood. K-EnterTech Hub has invited speakers from Digital Hollywood, which meets at ARIA on Jan. 5 during CES. Experts from Adobe, Microsoft, NVIDIA and Hollywood studios are expected to attend.
AI work between Hollywood and big tech has moved to signed deals. Adobe said on Nov. 9 that it had become Disney’s official AI innovation partner, and the two companies will build a custom AI model trained on Disney’s own IP.
Short-form, vertical, immersive: how formats are changing
The second talk is about the formats that carry content. In a Luminate survey, 57% of U.S. 18- to 24-year-olds said they find movies and series to watch on short-form video. In Las Vegas, arenas and ballparks are now competing on technology in the wake of the Sphere. The session asks which of these formats can become a distribution route for Korean content companies.
CES 2027 entertainment tech trends: Korea took 23 of 38 top awards
The third talk sets out 2027 entertainment tech trends drawn from K-EnterTech Hub's CES reporting. In the first round of results the Consumer Technology Association (CTA) announced on Nov. 9, Korean products took 23 of 38 Best of Innovation awards. Content and media entries were among the honorees, including SCAPESYNC, a media facade from DAMGARA, NEXTEP studio and Gachon University.
Korean entertainment tech and AI pitches, plus a K-Culture showcase
Korean companies take the stage after the talks. Ten entertainment tech and AI companies will pitch on the main stage, and five will exhibit at tables on site. Beauty, food and tourism companies will present in a K-Culture Zone. Companies can apply through the CES 2027 Entertainment Tech Programs; early-bird sign-up runs through Dec. 15.
Networking with local partners, investors and the State of Nevada
The summit ends with networking. smartcms will arrange 1:1 meetings between each participating company and local partners. Collaborating partner Pacemakers will support investment review and IR and business consulting, and the Nevada Governor’s Office of Economic Development (GOED) will advise on entering Nevada and connect companies with local institutions. AI dubbing company Hudson AI has also joined as a partner.
Outlook: one week from Digital Hollywood to the summit
Ahead of CES 2027, K-EnterTech Hub is introducing major Korean companies’ CES plans and new products to readers abroad in Korean, English, Japanese and Chinese. Companies seeking global exposure can reach us through the CES 2027 Entertainment Tech Programs page or at newsroom@kentertechhub.com.
Entertainment events during CES 2027 run from Digital Hollywood on Jan. 5 to C Space on Jan. 6–8 and the Entertainment Tech Summit on Jan. 7. The schedule lets Korean companies take what they see on the show floor and at the conferences and turn it into business proposals in front of Hollywood and big tech experts the same week. The venue, speakers and pitching companies will be announced on K-EnterTech Hub as they are confirmed.