CES 2027 ENTERTAINMENT TECH GUIDE · LAS VEGAS · JAN. 4–9, 2027
CES 2027 programs built for entertainment tech, media, content and AI companies
During CES 2027, Korean entertainment tech companies meet global big tech, Hollywood experts and U.S. buyers in person. K-EnterTech Hub and smartcms® run the CES 2027 Entertainment Tech Programs together. Choose what you need from seven tiers, from a report to a tour, a summit pitch, an exhibit or full service.
Schedule ↓Programs ↓Jan. 7 Summit ↓Articles ↓
Program inquiries · smartcms® · Emilia Nam, CEO · emilia@smartcms.co.kr
Included with every tier · Free entry to smartcms® Waving Night · One-year K-EnterTech Hub paid membership · The Discovery Economy reportBenefits and Waving ↓
CES on the ground
From content and media sessions at the LVCC Creator Space and C Space to immersive venues
At CES and in Las Vegas
CES 2027 Entertainment Week Schedule
Pacific Time · as of Nov. 15, 2026
Content, media and entertainment events at CES, in date order, compiled from the official CES schedule (ces.tech) and partner announcements. For annual partner events whose 2027 details are not yet out, the 2026 dates are shown.
CES OfficialMedia Day 1 · CTA Tech Trends · CES Unveiled Las Vegas
The official CES media program. After company announcements, CTA presents the year’s tech trends, and in the afternoon some 100 startups and global companies preview new products at CES Unveiled (4–7 PM in 2026).
- CTA Tech Trends to Watch (3 PM in 2026)
- CES Unveiled Las Vegas · Shoreline Exhibit Hall
CES OfficialMedia Day 2 · Company Press Conferences
Major companies such as LG Electronics, Bosch and Hisense present new products and strategy before the show opens (2026 lineup). Digital Hollywood and the content creator track run the same day.
Press badge onlyces.tech ↗
CES PartnerDigital Hollywood: AI & Super Creativity
An official CES conference partner, held on the eve of the show for 28 years — Hollywood, tech and brand leadership in one room.
- 9:00 Leadership roundtable: Hollywood, tech and brands
- Super Creativity Studio: the future of Hollywood brands
- Creator economy — algorithms, analytics, monetization
- Monetization matrix: immersion dynamics · microdramas and vertical networks
- 4:00 Streaming, creators and podcasts: media realigned
Joshua 8·9Official agenda ↗
CES OfficialContent Creator Track
Creators moving into Hollywood and the automation of creator marketing.
- Creators Go Hollywood
- Creator Marketing Gets Automated
Mariposa 5ces.tech ↗
Our ProgramEntertainment Tech Content Tour · Day 1
Digital Hollywood morning sessions (optional single registration, with K-EnterTech Hub commentary) → A’s Ballpark Experience Center → Allegiant Stadium → AREA15 → Sphere in the evening.
Dedicated busHow to join ↓
2027 TBABrand Innovators Marketing Leadership Summit
An annual summit where CMOs and marketing leaders discuss AI, commerce and creative. In 2026 it ran four days at ARIA.
CES OfficialCTA State of the Industry · Stellantis Keynote
The opening-day keynote. Stellantis CEO Antonio Filosa on integrating vehicles, software and the digital ecosystem.
Palazzo Ballroomces.tech ↗
CES OfficialWaymo Keynote — Co-CEO Tekedra Mawakana
How Waymo keeps its safety bar while expanding internationally and evolving its fleet.
Palazzo BallroomCTA release ↗
CES OfficialC Space at ARIA · C Space Studio
The hub for advertising, entertainment and content. ARIA, Vdara, Cosmopolitan and Park MGM form the C Space campus, and the studio livestreams interviews with industry leaders (48 in 2026).
Conference: Joshua 9ces.tech ↗
CES OfficialCES Creator Space · Creator Stage
A creator hub open to all CES badge holders, with three days of sessions on the creator economy, brand partnerships and commerce.
- 1/6 10:30 Creators Took Over the TV
- 1/6 2:00 The acquisition era of the creator economy
- 1/7 3:30 What creators want from brand partnerships
- 1/8 2:00 First person: the next camera shift (smart glasses)
CES OfficialDEPT Track: Growth Beyond AI
Redesigning AI transformation, changed customers and business, and investment cases from innovative CMOs.
CES OfficialSports Tech Track
The growth of women’s sports and technology, XR-based training and more.
CES OfficialLenovo Tech World @ CES — Keynote at Sphere
Lenovo Chairman Yang Yuanqing delivers his keynote at Sphere with immersive video and sound — the second year in a row at Sphere.
CES OfficialShow Floor Opens · LVCC · Venetian Expo (Eureka Park)
More than 4,100 exhibitors across LVCC Central, North and West Halls and Venetian Expo. Eureka Park gathers startups and the Korea pavilions.
CES OfficialCES Foundry
An official CES program focused on deep tech such as AI and quantum, held over three days at Fontainebleau Las Vegas.
CES OfficialAccessible Gaming · Social Commerce Sessions
- 9:00 Accessible gaming: the new standard (Venetian Lando 4302)
- 4:00 Media, influencers and social commerce (Venetian Marcello 4404)
CES OfficialCES International Reception
The official CES networking reception for international attendees and delegations.
2027 TBAAdweek House · Future Decoded (MediaLink·UTA)
Lounges and conversations for the advertising and media industry. In 2026 they were held in C Space (ARIA Orovada).
2027 TBAVariety Entertainment Summit
A one-day Variety event on the future of film, TV, digital media, music and gaming. Free for CES registrants. In 2026 it was held at ARIA Joshua 9.
CES Official3CV Track: The Machine Customer
Brand marketing and commerce infrastructure when AI agents search and buy on behalf of consumers.
CES OfficialGaming Track
- 1:00 Games as media franchises
- 2:00 Making a hit with indie games
- 3:00 Advertising and gaming audiences
- 4:00 AI and the future of games
CES OfficialHome Entertainment & Streaming Track
- 1:00 Smart homes and sustainable living
- 2:00 High-resolution displays driving retail and experiences
- 3:00 AI personalization: content viewers want, where they want it
- 4:00 The new subscription economy
W218ces.tech ↗
CES OfficialXR & Spatial Computing Track
Mixed reality going mainstream, and XR devices combined with AI.
N257ces.tech ↗
Our ProgramEntertainment Tech Content Tour · Day 2
LVCC show floor (9:30) → Creator Space in Central Hall (11:00) → C Space (1:30) → UNLV Dreamscape Learn visit (3 PM, tentative) → Summit (5 PM).
Our ProgramUNLV Dreamscape Learn Visit (tentative)
An immersive VR learning space that brings Hollywood film and theme-park storytelling into education. About 370㎡ on the second floor of UNLV’s Lied Library, with a 16-seat haptic classroom (vibration and wind) and free-roam pods (opened September 2025).
Tentative. Still being arranged with UNLV; timing or format may change, or another immersive venue may be substituted. Participants will be told as soon as it is confirmed.
Our ProgramUNLV Entertainment Tech Summit
Hosted by smartcms® and K-EnterTech Hub. Core theme: “Business models shift from scale to scarcity.” Talks on Hollywood in the AI era, changing content formats and CES 2027 trends, followed by Korean company pitches, K-culture showcases and networking. Free to attend with registration.
TBA on confirmationSummit agenda ↓
2027 TBAVariety Business of Creators Summit
A half-day event on where creators and entertainment meet. First held in 2026, it also covered creator content on FAST platforms.
CES OfficialBeauty & Fashion Track — Game Skins and Digital Fashion
Virtual fashion, game skins and digital collectibles, and how creators, games and AI are changing luxury marketing.
Lando 4304ces.tech ↗
Our Program1:1 Business Matching Meetings
Three pre-arranged meetings with U.S. institutions, buyers and companies, and Korean and international accelerators and VCs (interpretation and escort included).
Official CES sessions are first come, first seated and require a CES badge. Schedules may change at the organizers’ discretion.
Choose your path
Each higher tier includes everything in the tiers below it
For companies that want to follow entertainment at CES through reports and an on-site tour
For companies that want to meet U.S. partners, buyers and investors and take the summit stage
For companies and institutions that want flights, hotels and PR handled in one go
Programs · sign up
Tap a tier to see what it includes · VAT excluded · early-bird prices
| Item | ① Report | ② Tour | ③ Matching | ④ Pitch & Match Recommended | ⑤ Summit Exhibit | ⑥ Full Package | ⑦ Full Service |
|---|---|---|---|---|---|---|---|
| List price | KRW 0.5M | ||||||
| Early-bird (through Dec. 15) | KRW 0.5M | KRW 2.1M | KRW 3.3M | KRW 3.9M | KRW 6.5M | KRW 13.5M | KRW 30M |
| Unit | Per company | Per company, 2 people | Per company, 2 people | Per company, 2 people | Per company, 2 people | Per person | Per company (CEO only) |
| CES 2027 Entertainment Tech Report | ● | ● | ● | ● | ● | ● | ● |
| One-year K-EnterTech Hub membership | ● | ● | ● | ● | ● | ● | ● |
| Industry-specific report | – | – | – | – | ● | – | ● |
| Two-day tour with an entertainment tech journalist | – | ● | ● | ● | ● | ● | ● |
| Private bus · venue admission | – | ● | ● | ● | ● | ● | ● |
| Digital Hollywood (Jan. 5) registration · briefings | – | Per person | Per person | Per person | Per person | Per person | Per person |
| Tour participants | – | 2 people | 2 people | 2 people | 2 people | Per person | 2 people |
| CES badge fee | – | – | – | – | – | ● | ● |
| Entertainment Tech Summit attendance | – | ● | ● | ● | ● | ● | ● |
| Networking · three 1:1 meetings (agencies, buyers, VCs and accelerators) | – | – | ● | ● | ● | ● | ● |
| Summit talk | – | – | 5-min intro | 10-min pitch | 10-min pitch | 10-min pitch | 10-min pitch |
| Summit exhibit table | – | – | – | – | ● | – | ● |
| K-EnterTech Hub advisory | – | – | – | ● | ● | ● | ● |
| Follow-up VC/accelerator investor meetings | – | – | – | ● | ● | ● | ● |
| Networking with the State of Nevada (GOED) and others | – | – | – | ● | ● | ● | ● |
| K-EnterTech Hub story (four languages · Google News) | – | – | – | ● | ● | ● | ● |
| Pitching to U.S. media | – | – | – | – | ● | – | ● |
| Flights · hotel · all meals | – | – | – | – | – | Shared room | Single room |
| Dedicated staff | – | – | – | – | – | ● | ● |
| LA extension | – | – | – | – | – | ● | ● |
| Dedicated photo and video | – | – | – | – | – | – | ● |
| Global PR Package (U.S. release · broadcast and press) | – | – | – | – | – | – | ● |
| Apply → | Apply → | Apply → | Apply → | Apply → | Apply → | Apply → |
The Dreamscape Learn visit is tentative and may change · ask us about packages for associations, companies and local governments
See and learn
①CES 2027 Entertainment Tech Report
pre- and post-show reports · group Zoom briefing
KRW 0.5MPer company+
CES 2027 Entertainment Tech Report
pre- and post-show reports · group Zoom briefing
Pre-show and post-show reports on entertainment, content and AI at CES 2027, plus a group Zoom briefing. KRW 500,000 (VAT excluded). Includes a one-year K-EnterTech Hub paid membership.
Apply for this tier →②CES 2027 Entertainment Tech Content Tour
Jan. 5 Digital Hollywood and immersive venues, Jan. 7 CES Creator Space and summit (two people)
List KRW 2.3MKRW 2.1MPer company, 2 people · 40 seats+
CES 2027 Entertainment Tech Content Tour
Jan. 5 Digital Hollywood and immersive venues, Jan. 7 CES Creator Space and summit (two people)
Two-day tour with an entertainment tech media expert. Includes Digital Hollywood registration for one person, admission to Sphere, AREA15 and Allegiant Stadium, and a private coach. Early-bird KRW 2.1M per company for two (VAT excluded).
Apply for this tier →Meet and pitch
③CES 2027 Business Matching
summit introduction + three 1:1 meetings + two-day tour (two people)
List KRW 3.8MKRW 3.3MPer company, 2 people+
CES 2027 Business Matching
summit introduction + three 1:1 meetings + two-day tour (two people)
A five-minute company introduction at the UNLV Entertainment Tech Summit, three 1:1 meetings with U.S. agencies, buyers and Korean and international ACs/VCs, and the two-day tour. Early-bird KRW 3.3M (VAT excluded).
Apply for this tier →④CES 2027 Summit Pitch & MatchRecommended
main pitch + investor meetings + Nevada state networking (two people)
List KRW 4.5MKRW 3.9MPer company, 2 people · 10 slots+
CES 2027 Summit Pitch & MatchRecommended
main pitch + investor meetings + Nevada state networking (two people)
A 10-minute main pitch at the UNLV Entertainment Tech Summit, K-EnterTech Hub advisory, VC/AC investor meetings, networking with the Nevada state government and agencies, and a story in four languages. Early-bird KRW 3.9M (VAT excluded).
Apply for this tier →⑤CES 2027 Entertainment Tech Summit Exhibit
exhibit table at the summit + pitch (two people, first five companies)
List KRW 8MKRW 6.5MPer company, 2 people · 5 slots+
CES 2027 Entertainment Tech Summit Exhibit
exhibit table at the summit + pitch (two people, first five companies)
An exhibit table at the UNLV Entertainment Tech Summit (not a CES show-floor booth), everything in ④ Summit Pitch & Match, an industry-specific report and U.S. media pitching. Early-bird KRW 6.5M (first five companies, VAT excluded).
Apply for this tier →Leave it all to us
⑥CES 2027 Participation Package
flights, hotel, meals, dedicated staff + pitch and matching + LA extension (one person)
List KRW 15MKRW 13.5MPer person+
CES 2027 Participation Package
flights, hotel, meals, dedicated staff + pitch and matching + LA extension (one person)
Flights, hotel (twin share), all meals, dedicated staff and the CES badge, plus ④ Summit Pitch & Match and an LA extension. Early-bird KRW 13.5M per person (VAT excluded).
Apply for this tier →⑦CES 2027 Full Service
exhibit, pitch and package + single room, dedicated filming and the Global PR Package (one executive; two companies only)
List KRW 32MKRW 30MTwo companies only+
CES 2027 Full Service
exhibit, pitch and package + single room, dedicated filming and the Global PR Package (one executive; two companies only)
Everything in the summit exhibit and participation package, plus a single room, dedicated photo and video, the Global PR Package (Business Wire U.S. distribution, U.S. broadcast and press coverage) and a one-year Waving Club Gold membership. Early-bird KRW 30M (VAT excluded); two companies only.
Apply for this tier →Separate
PRCES 2027 Global PR Package
Business Wire U.S. distribution + U.S. broadcast and press coverage + stories in four languages
KRW 10M④ or above: KRW 9M+
CES 2027 Global PR Package
Business Wire U.S. distribution + U.S. broadcast and press coverage + stories in four languages
English press release, U.S. distribution via Business Wire, U.S. broadcast and press coverage and a K-EnterTech Hub story in four languages. KRW 10M (VAT excluded); KRW 9M with ④ or above.
Apply for this tier →- K-Culture companies in beauty, food and tourism can join through ③④⑤ and present or exhibit in the summit K-Culture Zone.
- Capacity: tour 40 (first come, first served) · summit talks 10 companies · summit exhibit 5 · ⑦ 2
- Prices shown exclude VAT; checkout amounts on the site include VAT. Ask us about pricing and packages for associations, companies and local governments.
Participant benefits
Every tier of the CES 2027 program comes with the following benefits.
Join the entertainment tech networking evening hosted by smartcms® and K-EnterTech Hub at no charge.
Full access for a year to our entertainment tech and media reporting and analysis in Korean, English, Japanese and Chinese.
K-EnterTech Hub’s report on global media and entertainment tech trends for 2027. About the report →
What is Waving?
Waving means riding the entertainment tech wave together. It is the entertainment tech community run by smartcms® and K-EnterTech Hub, made up of Waving Night evenings and the Waving Club membership.
- Waving Night
- An evening networking gathering that looks back on the year in entertainment tech and ahead to the next. It introduces international experts to Korean companies and shares plans for major events the following year, including CES, SXSW and WIS. Held in Seoul for around 30 people, with an outlook briefing book for attendees. The next date will be announced once confirmed.
- Waving Club
- Booth and exhibit discounts at conferences and exhibitions run by smartcms® and K-EnterTech Hub, including WIS and the Entertainment Tech Summit
- Priority speaking opportunities at our conferences and summits
- Discounts on international events K-EnterTech Hub and smartcms® take part in, such as SXSW, Comic-Con and MIPCOM
- Early event and industry updates
- Gold membership — free entry to events we host, plus consulting and promotion (one year included in tier ⑦ Full Service)
CES 2027 Entertainment Tech Summit (draft program)
Thu., Jan. 7, 5–7 p.m. · venue: UNLV (proposed), to be confirmed · free to attend
Core themeBusiness models from scale to scarcity. As Hollywood dealmaking moves from size toward hard-to-replace assets such as IP, fandom and live experiences, the summit looks at business models for Korean entertainment tech companies.
| 17:00 | Opening |
| 17:05 | Hollywood in the AI eraDigital Hollywood speakers · experts from Adobe, Microsoft, NVIDIA and studios (expected) |
| 17:30 | How content formats are changingShort-form · vertical · immersive |
| 17:45 | CES 2027 entertainment tech trendsFrom K-EnterTech Hub reporting |
| 18:00 | Company pitches10 Korean entertainment tech and AI companies |
| 18:30 | K-Culture showcaseBeauty · food · tourism |
| 18:40 | NetworkingLocal partners · VCs and accelerators · State of Nevada |
CES 2027 Entertainment Week
Every content, media and entertainment event of the week, plus tour stops
JAN. 4–9 · LAS VEGAS
From Digital Hollywood to the summit
- 1/5Digital Hollywood (ARIA) · content creator track
- 1/6C Space opens · Creator Stage · Lenovo keynote at the Sphere
- 1/7Gaming and streaming tracks · content tour day 2 · Entertainment Tech Summit
- 1/8Creator Stage · 1:1 business matching
TOUR STOP · JAN. 7 P.M.
UNLV Dreamscape Learn (tentative)
An immersive VR learning space that brings the storytelling of Hollywood films and theme parks into education. About 370 square meters (4,000 square feet) on the second floor of UNLV’s Lied Library hold a 16-seat immersive classroom with haptic seats that deliver vibration and wind, plus free-roam pods. It opened in September 2025. This visit is tentative and still being arranged with UNLV. The time or format may change, or it may be replaced by a visit to another immersive venue.
The visit takes place on the afternoon of tour day 2, followed by the Entertainment Tech Summit.
Read first: CES 2027 and entertainment tech insights
K-EnterTech Hub reporting on the summit, CES, Hollywood and big tech. Get the context before you sign up.
Media AI and AX
More on AI and AX →More from K-EnterTech Hub →
Korean companies seeking global exposure
Ahead of CES 2027, K-EnterTech Hub introduces Korean companies’ technology, products and CES news to readers abroad in Korean, English, Japanese and Chinese. Company stories will be collected here.
Have news you want the world to hear? Get in touchSend us your company profile and your CES 2027 exhibit or presentation plans, and we will follow up. For U.S. media distribution, see the Global PR Package.
Downloads
Two brochures · flyers in four languages (PDF)
Early-bird pricing runs through Dec. 15Our recommended tier is ④ Summit Pitch & Match, KRW 3.9M (VAT excluded).
Contact: Hyunjung Nam, smartcms · operation@smartcms.co.kr · K-EnterTech Hub newsroom@kentertechhub.com