TV & Telecom
방송과 통신의 현재와 미래를 추적합니다. 지상파·케이블·IPTV의 경영과 편성, 시청률과 광고 시장, 통신사의 미디어 사업, 차세대 방송 기술과 유료방송 구조 변화를 다룹니다. / The present and future of broadcasting and telecom — terrestrial, cable and IPTV business and programming, ratings and the ad market, telcos' media plays, next-generation broadcast tech and the reshaping of pay TV.
미국 중소 케이블TV가 사는 법 '고객 맞춤형'(Video Altice USA cites green shoots from revised video strategy in Q4)
알티스USA, 2024년 4분기 가입자 감소 선방. 케이블 TV '구독자 이탈을 막는 수단으로 보고 있음.
케이블TV 중심 전략을 버린 폭스(FOX begins to think about its post-cable TV strategy)
스트리밍에도 관심없던 폭스(FO)가 디지털 미디어 회사 인수, 자체 스트리밍 서비스 런칭, 투비 집중 등 케이블TV전략을 버리기 시작했음
Tubi, having confident can do anything...new era of FAST
“Now we have the confidence that we can honestly do anything after streaming the biggest media event in the U.S.” Tubi, a free ad-supported streaming TV (FAST) service, made waves at CES 2025 in January when it announced 97 million monthly active users.
Super Bowl 2025 was the most-watched Super Bowl ever, with 126 million viewers tuning in.
The Super Bowl game between the Philadelphia Eagles and Kansas City Chiefs on February 9, 2024, averaged 126 million viewers. This figure combines viewers across Fox, Fox Deportes, Tubi, Telemundo, and NFL digital properties.
Immigration in US legacy content hubs, including LA
According to Prodpro, California's film and TV spending fell at the same rate as the U.S. as a whole (28%) from 2021 to 2024, with new hubs like Georgia and Louisiana also seeing declines.
슈퍼볼(Super Bowl) 이후 FAST는 달라진다. TV를 평정한 NFL, 유튜브에 이어 FAST까지 품다
멀티 플랫폼 시대, 더욱 가치가 높아지고 있는 NFL, 슈퍼볼 분석 '멀티 플랫폼 활용' '고품질 경기' FAST까지 품는 통큰 미디어 정책, 넷플릭스와 함께 글로벌까지 도전
One Super Bowl ad can buy 441 Korean TV primetime spots
How much are Super Bowl ads worth? The Super Bowl, the NFL's big game on February 9, is also a marketing battleground for companies.
Amazon Prime becomes the #1 movie library in the US... Ad share soars
Amazon Prime becomes the No. 1 movie library in the U.S.. Ad share soars. Amazon's share of the digital advertising market continues to grow. Amazon reported an 18% increase in ad revenue to $17.29 billion in the fourth quarter of 2024, the company said.
Add a new host from Fox News: Lara Trump
Lara Trump’s new role at Fox News marks an unusual move: a close relative of a high-profile political figure launching a prime-time show on a major news network while that figure (Donald Trump) still wields significant political influence.
FOX, launching multi-streaming platform for FAST+SVOD
Fox, the only one of the four major U.S. major TV networks - ABC, CBS, NBC, and FOX - that has never had a paid, comprehensive streaming service, is reportedly considering launching its own SVOD platform.
The Battle of TV Blackouts: Negotiating for the Survival of the Media Industry
The battle over program carriage fees and retransmission consent fees, which are paid for the use of channels, is deepening.
Hollywood never got back to pre-strike days
Variety analyzes the contents of “TV& Film in Flux” a quantitative analysis of the changes in the production scene since the advent of streaming, which shows how the production scene in Hollywood has changed as of 2025.